diff --git a/src/finit.c b/src/finit.c
index ba5444ce..8f9db3f6 100644
--- a/src/finit.c
+++ b/src/finit.c
@@ -70,6 +70,11 @@ static void banner(void)
 	char *buf = INIT_HEADING;
 	char separator[SCREEN_WIDTH];
 
+	if (plugin_exists(HOOK_BANNER)) {
+		plugin_run_hooks(HOOK_BANNER);
+		return;
+	}
+
 	if (log_is_silent())
 		return;
 
diff --git a/src/plugin.h b/src/plugin.h
index a530275e..0ec1c870 100644
--- a/src/plugin.h
+++ b/src/plugin.h
@@ -47,7 +47,8 @@
  */
 typedef enum {
 	/* Bootstrap hooks */
-	HOOK_ROOTFS_UP = 0,
+	HOOK_BANNER = 0,
+	HOOK_ROOTFS_UP,
 	HOOK_MOUNT_ERROR,
 	HOOK_BASEFS_UP,
 	HOOK_NETWORK_UP,